The Challenge
Dole wanted to move beyond food photography and into lifestyle in order to communicate the health and safety positioning of their packaged salad line. Our photography production services were charged with creating custom images capture the feeling of “fresh and clean” and to visually communicate the peace of mind in enjoying triple-washed fruits and vegetables.
The Solution
Working with Dole, we determined the types of custom images that would best capture the “fresh and clean” message. Dole then selected from our wide range of lifestyle photographers; the shoot took place in their new plant in North Carolina, which is kept at a brisk 34 degrees.
The Result
OnRequest Images produced a custom image library of more than 300 photographs. Carrieann Arias, Associate Marketing Manager for Dole said, “OnRequest Images is the perfect outsourcing partner for us. With a downsized staff and the need for the highest-quality lifestyle photography, we turned to OnRequest Images. All I had to do was show up at the shoot—they handled all the logistics for me!”